Where comfort meets bloom. 🌿 Soft. Secure. Timeless.

Bloom Hour is your new go-to scrunchie — featuring a romantic green hue with delicate floral prints. Made from soft, high-quality fabric and a strong elastic core, it’s gentle on your hair while offering all-day hold.

Durable & long-lasting

Doesn’t pull or snag

Perfect for daily wear or gifting

Works for all hair types

Wear it in your hair or on your wrist — either way, it’s the perfect touch of soft-girl charm.